From digital training to technological excellence
In a feature focused on innovation, Il Sole 24 Ore explores the evolution of PA360 Training on Skills, has transformed its expertise in soft‑skills development into a technology‑driven business with global reach. The article emphasises the strategic importance of our participation in CES 2026 in Las Vegas, where the best of Italian EdTech took centre stage at the world’s most influential technology event.
Today's most in-demand soft skills
The world of work is constantly evolving — and quickly. The technical skills that matter today may be outdated tomorrow. That’s why we believe that the real competitive advantage — both for individuals and organisations — lies in soft skills, since human capabilities can never be automated.
This blog explores how these transferable skills not only enhance professional performance but also improve quality of life in every context — at school, at home, and in social relationships.
"An example of how Italy can scale international markets by providing advanced technological solutions for digital training..." — Il Sole 24 Ore
However, teamwork is at the core of soft skills, fostered by collaboration, networking and sharing. After all, we human beings are social creatures!
Far from being exhaustive, this list should also include another skill we often overlook— lifelong learning, which entails the constant need for learning and upskilling, embracing open-mindedness, and being curious about diversity, different cultures and perspectives.
Working on soft skills means encouraging improvement across the cognitive, emotional and motivational levels—even through innovative methods.
Therefore, it involves facilitating personal and professional growth and development so as to be competitive and make progress in our lives and careers.
Transversal competencies as a top priority
Setting everything else aside, according to the World Economic Forum in its update of "The Future of Jobs Report 2025", soft skills are an absolute priority for companies worldwide.
The study highlighted some particularly striking findings:
- 94% of companies consider soft skills to be more important than technical skills. What a discovery!
- The most sought-after skills are: critical thinking, creativity, empathetic leadership, and change management. Easier said than done!
- Soft skills are strategic for tackling the evolution and dominance of new technologies. An undeniable truth.
- Interpersonal communication, the ability to build effective relationships, and problem-solving are almost mandatory skills. They always have been!
Read the full article on Il Sole 24 Ore
Teamwork
However, teamwork is at the core of soft skills, fostered by collaboration, networking and sharing. After all, we human beings are social creatures!
Far from being exhaustive, this list should also include another skill we often overlook— lifelong learning, which entails the constant need for learning and upskilling, embracing open-mindedness, and being curious about diversity, different cultures and perspectives.
Working on soft skills means encouraging improvement across the cognitive, emotional and motivational levels—even through innovative methods.
Therefore, it involves facilitating personal and professional growth and development so as to be competitive and make progress in our lives and careers.
Transversal competencies as a top priority
Setting everything else aside, according to the World Economic Forum in its update of "The Future of Jobs Report 2025", soft skills are an absolute priority for companies worldwide.
The study highlighted some particularly striking findings:
- 94% of companies consider soft skills to be more important than technical skills. What a discovery!
- The most sought-after skills are: critical thinking, creativity, empathetic leadership, and change management. Easier said than done!
- Soft skills are strategic for tackling the evolution and dominance of new technologies. An undeniable truth.
- Interpersonal communication, the ability to build effective relationships, and problem-solving are almost mandatory skills. They always have been!